Features of a Good Web Design

Web design refers to the creation and maintenance of a website. Therefore, a web designer refers to a person who has the skills to create and maintain a site. Some web designers are good at their job while others are excellent at it. Bad designers exist as well. To select a web design company that hires the best designers in your locality search for ‚ÄĆatlanta web design company. Doing so leads to numerous advantages for your online business. For example, you will receive a greater volume of online traffic than most sites receive. You will have low bounce rates and high conversion rates. Unfortunately, determining the characteristics of good web design is difficult for many people. That is especially true if you have no training in web development. Therefore, learning about them is critical. Here are the features of a good web design.

  • Mobile Responsiveness

Did you know that the world had 2.1 billion smartphone users in 2016? Experts expect that this figure will rise to 2.87 billion users by 2020. It is worth noting that these users prefer accessing the internet through these devices. For example, did you know that 49.7% of the web page views worldwide in 2017 were through mobile devices? Moreover, the amount of data following through mobile devices is set for a seven fold increase between 2016 and 2021. Are you ready for these changes? One way of preparing for them is by creating mobile responsive websites. These websites change their layout automatically depending on the device the user is using to access your site. Doing so creates convenience for the user because he can view everything on your web page without moving from side to side.

  • Quick Loading Speeds

People cite slow internet speeds as one of the most annoying things anyone can experience in their life. Slow websites are just as annoying as slow internet speeds. Therefore, people will not tolerate your site for long if the loading speeds are too slow. The causes of low-loading speeds are numerous. For example, one of them is failing to optimize your images. That means uploading large image files on your website when you can resize them. Remember, resized images take a short time to load. Other causes of low-loading speeds include too much flash content on your site, excessive HTTP requests, and problematic codes. Having too many ads on your website slows it down as well. Issues with JavaScript may lead to slow loading speeds as well. Ultimately, the person who can prevent these issues is your web designer. The question is whether he has the skills to create a website that is free of these problems.

  • Navigation & Presentation

Websites may be responsive to the device you are using including smartphones, tablets, or laptops. Their loading speeds may be impressive as well. However, is it possible for you to navigate through them easily? Is their presentation acceptable to you? Is it wanting? Make sure that your site is navigable because online users shy away from sites that frustrate them. For instance, have an informative header and footer. Place a sitemap at the bottom of your webpage and a menu at the top of it. This menu should have a link to all relevant web pages on your site. Finally, make sure that the website is presentable by using the right font and color scheme. For example, do not go for a pink color theme if you are running a financial website.

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